BACKGROUND

An employee at Client C posted multiple videos with step-by-step instructions on how to create a new and innovative product that had not yet launched.

OUR APPROACH

TwinBear quickly identified this video as sensitive and high risk. Using clues within the video, we were able to determine the store location and alert the internal client team. The client was able to inform the franchise owner and have the employee remove the video. The video was removed before any substantial growth occurred.

TwinBear continued to monitor for any additional mentions from this employee or for additional leaked information about this product before its launch.

KEY TAKEAWAY

We quickly identified this content as high risk and communicated this information to Client C, allowing for swift action and removal of the video.