The Medical Field in the Digital age
Having a clean waiting room and a friendly staff is an important part of conveying your professional reputation, as it’s the first thing a patient encounters when they arrive. But there’s a step that happens before they arrive, perhaps before they’ve even chosen your practice - they look you up online. Nothing conveys a professional appearance better than a consistent and active presence online.
No matter your specialty or the size of your practice, your patients are likely talking about their experience online, and potential patients look to that information to make a decision. According to BrightLocal’s 2018 Local Consumer Survey, 86% of consumers read reviews for local businesses before visiting. The survey also revealed that 73% of consumers trust a business based on positive reviews.
In the medical field your reputation is everything, but it can also be your biggest liability when you don’t know what’s out there.
A Look Ahead
Many Patient Portal systems are adding the function for customers to leave online reviews while they fill out their patient information. This will likely result in an influx of new reviews and a new rating on Google. Stay a step ahead by putting a plan in place to cover all your bases and ensure these reviews are managed.
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When potential patients search for you online, what comes up? If you’re not sure (or you are sure, and it’s not accurate), we can help with that. Whether it’s answering questions, engaging with a happy patient, or turning around a negative experience, we monitor and engage on your online channels so that customers feel heard, and you know what’s out there.
Google, Facebook, Yelp, wherever your practice is being represented online- it should reflect your standards. Listing information such as your address, hours, contact info, and what sites you are listed on, all affect your SEO and search results. Consistent and accurate information provides the best search results and ensures your customers can easily find you online. It can seem overwhelming to tackle it all, but with our industry knowledge of search and social, we’ve got this!