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The Task:

A national restaurant brand with 500+ locations needed to identify and create local social media pages with the ability to manage, monitor, and post to each.

The Solution:

We identified and removed 1,400 rogue or duplicate pages, and claimed and branded 100% of their local pages. We updated each page with accurate and consistent information including hours, location, and services. Using our software, we were able to monitor all local pages and engage with all reviews and activity on each one. We managed content publishing, posting both branded and local content for each location, and worked with franchisees on locally relevant campaigns for their stores.

The Results:

  • 380% average audience growth in the first year

  • 40k average reach per page per month

  • 307% overall increase of check-ins

  • 100% corporate oversight and franchise support