We evaluate the nature and effectiveness of your existing social media presence. Having a analytical baseline is a good starting point. A comprehensive TwinBear audit provides a thorough examination of the following key points:

TwinBear CMS: A powerful tool allowing you to engage in Real-Time

The path to social media monitoring begins with finding the very best platform to suit your needs.

The TwinBear CMS (Content Management System) is our solution to scaling social media engagement for your organization. Our analytics dashboard helps your company listen, engage, and measure in real-time.

The TwinBear CMS offers full access to the social web. Our platform captures hundreds of millions of posts each day, including Twitter, Facebook, blogs, news sites, discussion boards and video sharing sites.

Account Management & Community Administration

The TwinBear staff understands how to develop profiles across all social media platforms. We also understand how to manage these profiles on a sustainable basis. When you partner with TwinBear, a dedicated account manager will be assigned to administer and monitor your social web strategy each and every day.

It takes time and resources to effectively develop a consistent presence across social media platforms. Each of these platforms have different nuances and protocols, so we tailor your messaging to integrate with each of them. Weekly status calls with your team insures your voice is consistent and directed to achieving your goals, while engaging appropriately across all platforms.

“TwinBear is a company that you can depend on to get the job done, whether it is a large or small challenge. They are trustworthy and would be a valuable asset to any company.”

Fred Croshal, Croshal Entertainment Group

TwinBear has assisted Identity Ventures on a number of projects that have brought experience and knowledge to the company. The scope of work and assistance was in the music, marketing and distribution space that included both artist and artist management. TwinBear has a wealth of knowledge and contacts and has a get it done attitude. TwinBear is very creative with an “out of the box” thought process to the projects that he is involved in.

Mark Bailey – President, Identity Ventures, Inc.

Unlike Facebook or Twitter, a brand fan community is a stand-alone social media network, one that you own and that is centered on your brand. For your fans, it is a network that allows them to find one another, share their loyalty of the brand they love, and organically evolve into a multidimensional community. For your company, it is a network that offers you more control, better communication, and the ability to provide a dynamic, ever-expanding online experience—all around your brand.

Engagement and content are by far the two most important components to building an audience and keeping their interest. But it needs to be more than just talking about how wonderful your brand is or what specials are offered that today. That information will be there of course, but, if you want your fans to stick around, it can’t be the leading topic.

Fans want to be engaged. Yes, they want access to special member pricing, but they also want access to rich content—such as music, books, wine, food, photography, travel, collecting and more. By providing this content, in the form of information and advice and open forums, your fans will engage, invite others to engage, who will then invite still others to engage—and such is the exponential power of an online brand fan community.

To manage your social media strategy, or online brand fan community, you’ll need a plan. You’ll need to determine your overall goals, build a strategy around those goals, and then stick to it.

You’ll also need a plan for protecting your brand’s reputation online. You’ll need someone who can monitor daily, even hourly, using the most sophisticated tools, whether there’s positive, negative or neutral sentiment being said about your brand online.

You’ll need to manage how you will engage your members—what you will say to them on an ongoing basis. And finally, you’ll need a leadership strategy—as people are looking to follow a leader, not a marketing voice that’s simply saying, “We’re the biggest” or “We’re the best.”

Fans want to share; they want to take ownership—that’s why they’re fans. They want to help propel the success of your business, because they’re advocates and ambassadors of your brand. If given the opportunity, if given a reason to come together and share, they can, in a relatively short period of time, spread the message of a brand to literally millions of other potential fans.

Through the channels of social media, and the accessibility made possible by smart phones and other emerging technologies, companies will increasingly be able to profit from the exponential possibilities made possible by online brand fan communities.